friction branding

Portfolio

branding

branding: Yerba Buena Center for the Arts
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Yerba Buena Center for the Arts

Brand strategy, positioning, tagline and story development to revitalize the Bay Area's arts institution.

4/14/2014
branding: NOKIA | WiFi Anywhere
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NOKIA | WiFi Anywhere

Brand strategy and positioning for the wireless internet collaboration between Nokia, the San Francisco Mayor’s Office, San Francisco State University, TechConnect and the Bay Area Video Coalition.

4/14/2014
branding: Susan Dell Inc
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Susan Dell Inc

Strategy, positioning and brand story for a new luxury line of women's evening-wear.

4/14/2014

Naming

Naming: Vodafone | Eircell
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Vodafone | Eircell

Name, public signage messaging system, employee floor and room nomenclature development for Eircell’s headquarters in Dublin, Ireland.

4/14/2014
Naming: Firebrand Partners
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Firebrand Partners

Brand positioning and naming for the activist investment firm.

4/14/2014
Naming: Igo Foods
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Igo Foods

Brand strategy, positioning and name development for the launch of a new line of high-end specialty spices.

4/14/2014
Available for freelance