friction branding
Hey, my name is friction branding and this is my portfolio. Over 20 years experience (in Europe and the US) of developing brand strategy, verbal identity and marketing communications has yielded successful solutions for a variety of organizations – from B2B to FMCG, lifestyle and luxury, retail to real estate.

Recent Additions

  • Naming

    Vodafone | Eircell

    Name, public signage messaging system, employee floor and room nomenclature development for Eircell’s headquarters in Dublin, Ireland.

  • Naming

    Firebrand Partners

    Brand positioning and naming for the activist investment firm.

  • Naming

    McKinsey | ePerformance Index

    Brand and name development for McKinsey’s proprietary measurement tool for e-business evaluation.

  • Naming

    Avisent Management Group

    Brand positioning, name and tagline for the joint venture between McKinsey and General Atlantic.

  • Naming

    Igo Foods

    Brand strategy, positioning and name development for the launch of a new line of high-end specialty spices.
Available for freelance