Portfolio: Naming

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Vodafone | Eircell

Name, public signage messaging system, employee floor and room nomenclature development for Eircell’s headquarters in Dublin, Ireland.

4/14/2014

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Firebrand Partners

Brand positioning and naming for the activist investment firm.

4/14/2014

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Igo Foods

Brand strategy, positioning and name development for the launch of a new line of high-end specialty spices.

4/14/2014

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McKinsey | ePerformance Index

Brand and name development for McKinsey’s proprietary measurement tool for e-business evaluation.

4/14/2014

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Avisent Management Group

Brand positioning, name and tagline for the joint venture between McKinsey and General Atlantic.

4/14/2014