Brand strategy, positioning, tagline and story development to revitalize the Bay Area's arts institution.
Brand strategy and positioning for the wireless internet collaboration between Nokia, the San Francisco Mayor’s Office, San Francisco State University, TechConnect and the Bay Area Video Coalition.
Strategy, positioning and brand story for a new luxury line of women's evening-wear.
Strategy, positioning, brand architecture, name and nomenclature system for McKinsey’s Silicon Valley operations and five subsidiary services.
Strategy, positioning and brand stories for the launch of the fashion designer’s new collection.